Trade produces new business, enabling you to capture new customers at astonishingly low cost and expand your markets. Secondly, trade lets you conserve cash. Instead of spending cash to purchase needed goods and services, you can trade your own surplus. The cash savings generated by your trade purchases, stay in your business, add to your profit, and free up cash for discretionary purchases. Finally, trade lets you put idle resources to work. Excess time, excess inventory and excess capacity are converted into needed goods or services.